Privacy Policy

Red Roof Developments (Pty) Ltd ( “Red Roof“, “we“, “us” or “our” ) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit https://redroofdevelopments.co.za (the “Site”) or otherwise interact with us. It also outlines your rights and the choices available to you in terms of the Protection of Personal Information Act 4 of 2013 (POPIA) and, where applicable, the EU General Data Protection Regulation (GDPR).

Quick read: We only collect the information needed to respond to your property enquiries, send you material you’ve asked for, and improve our website. We never sell your data, and you can ask us to stop contacting you at any time.

1. Scope

This Policy applies to personal information processed by Red Roof in connection with:

visits to or use of the Site;
enquiries submitted via website forms, email, telephone or social media;
marketing communications we send;
professional interactions with customers, suppliers, contractors and service‑providers.

2. What personal information we collect

Depending on how you engage with us, we may collect:

Identity data – name, surname, title, identity or passport number.
Contact data – email address, telephone number, physical address and preferred development or unit.
Transaction data – details about property reservations, purchases or services you have engaged us for.
Technical data – IP address, browser type, operating system, referring URLs, pages viewed, cookies and similar identifiers.
Marketing & communications data – your preferences for receiving marketing from us and your communication choices.

We do not intentionally collect special‑category personal information (e.g. health, race, religious beliefs) unless you voluntarily provide it and it is necessary for a specific purpose you request.

3. How we collect your information

Directly from you – when you complete a contact form, request an e‑brochure, phone us or engage with us on social media.
Automatically – through cookies and similar technologies when you browse the Site (see Section 8 below).
Third parties – such as advertising networks, analytics providers (e.g. Google Analytics) or property portals that pass on your enquiry.

4. Legal bases for processing

Under POPIA and GDPR we rely on one or more of the following lawful grounds:

Consent – e.g. when you tick the box to receive marketing emails.
Contract – to take steps at your request prior to entering into a sale agreement and to perform our contractual obligations.
Legal obligation – to comply with tax, financial‑sector or property regulations.
Legitimate interests – to operate our business, improve services, prevent fraud and secure our network, provided your interests do not override ours.

5. How we use your information

We use personal information to:

respond to your enquiries and provide the information or services you request;
prepare cost estimates, sale agreements and other transaction documents;
send marketing communications about our developments where lawful to do so;
personalise and improve our Site and advertising;
maintain business records, conduct audits, carry out analytics and comply with laws;
detect and prevent fraud, security breaches or misuse of our Site.

6. Disclosures and recipients of your information

We may share your information with:

Authorised employees and sales agents who need it to perform their duties;
Service‑providers acting as processors (e.g. web‑hosting, email distribution, IT support, cloud CRM and analytics tools);
Professional advisers (lawyers, bankers, auditors) where necessary;
Regulators, law‑enforcement or courts when required by law or to protect our rights;
Prospective buyers or investors as part of a sale or restructuring of our business, subject to confidentiality safeguards.

We never sell or lease your personal information to unrelated third parties for their own marketing purposes.

7. International data transfers

Some service‑providers may store or process data in countries outside South Africa or the EEA. When we transfer personal information internationally we ensure appropriate safeguards are in place, such as contracts incorporating the European Commission’s Standard Contractual Clauses or POPIA‑compliant agreements.

8. Cookies & similar technologies

We use cookies, web beacons and similar technologies to:

make the Site work (e.g. security, load‑balancing);
remember your preferences during and between visits;
compile anonymous statistics on Site usage to improve performance;
deliver and measure the effectiveness of digital advertising.

You can manage cookies in your browser settings or by using our cookie‑consent tool when first visiting the Site. Disabling certain cookies may affect Site functionality.

9. Data security

We employ appropriate technical and organisational measures to prevent unauthorised access, loss, misuse, alteration or disclosure of your personal information. Measures include access controls, encryption in transit, regular backups and staff awareness training.

10. Data retention

We keep personal information only as long as necessary for the purpose for which it was collected, or as required by law (e.g. accounting and property‑transaction retention obligations). Once no longer needed, information is securely deleted or anonymised.

11. Your privacy rights

Under POPIA (and GDPR, where applicable) you may:

request confirmation of whether we hold information about you;
ask for a copy of the information and to correct or update it;
object to processing for certain purposes, including direct marketing;
request deletion or destruction of information no longer required;
withdraw consent at any time where we rely on consent;
lodge a complaint with the Information Regulator (see Section 13) if you believe we have interfered with your privacy.

To exercise these rights, please contact us using the details in Section 12. We may require proof of identity before fulfilling your request.

12. How to contact us

Information Officer

For general queries you can also email info@redcubed.co.za or use the contact form on our Site.

13. Complaints

If you believe we have not respected your rights, you may lodge a complaint with our Information Officer (details above) or escalate it to the Information Regulator (South Africa):

JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
complaints.IR@justice.gov.za | +27 10 023 5200

EU/UK visitors may additionally complain to their local supervisory authority.

14. Children’s privacy

Our Site and services are aimed at persons aged 18 and over. We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have inadvertently collected information about a child, please contact us so we can delete it.

15. Links to third‑party sites

The Site may contain links to external websites or social‑media platforms we do not control. This Policy does not apply to those sites. We encourage you to read the privacy statements of every website you visit.

16. Changes to this Policy

We may update this Policy from time to time to reflect legal, technical or business developments. The “Effective date” at the top indicates when it was last revised. We will notify you of material changes by posting the updated Policy on the Site and, where appropriate, via email.